Balancing Roles: Embracing a New Career Adventure

Adriana T. Torresan
2 min readOct 6, 2023
Arruda dos Vinhos, Portugal

After reading my astrological chart a couple of years ago, I better understood my work obsession. The astrologer told me that “You’re married to work”. Luckily, my husband is too. However, ever since I became a mom 15 years ago, I’ve had a secret dream of finding a job that wouldn’t consume my entire life and would allow me to be present for all my other roles — as a mother, a spouse, a friend, a sister, and more. And you know what? It’s finally happening! :)

My dream is coming true! I’m thrilled to announce that I’m now workign as a Fractional Startup Product & Design Leader. Drawing upon over two decades of expertise as a UX designer, seasoned product manager, and former entrepreneur, I stand ready to ignite the spark of innovation within early-stage startups, guiding them to re-risk their businesses and unveil groundbreaking solutions to the world.

After founding a B2B2C GovTech startup and experiencing failure, I became obsessed with Product Management and put aside my prior 10+ years of experience in UX Design. However, a pivotal moment occurred when I came across the book “Designing Your Life” (special thanks to Nella!). It sparked a revelation within me: Why should I limit myself to just one discipline? Why not seamlessly merge my skills in UX and PM? Setting my ego aside, I recognized my proficiency as both a designer and a product manager deeply passionate about problem-solving and product development. This newfound clarity has not only reinvigorated my professional purpose but also inspired me to assist early-stage startups by leveraging this dual expertise, all while striving for more balanced work-life dynamic.

I am grateful for the support of my incredible mentors, colleagues, and friends who have been with me throughout my career. Your guidance and encouragement have been invaluable, and I carry those lessons with me into this new adventure.

If you are an early-stage startup founder looking for guidance or want to chat about product management, design, or entrepreneurship, please feel free to reach out. Let’s embark on this exciting journey together.

Thank you for being part of my network, and I look forward to the exciting challenges and opportunities ahead!

#StartupConsultant #ProductManagement #DesignLeadership #Entrepreneurship #NewBeginnings