Why Every Startup Needs Product Management

Photo by Ashim D’Silva on Unsplash

In fact, Product Managers are often called the mini-CEO, as they are, indeed, responsible for every aspect of a product and are generally a jack-of-all-trades.

What is Product Management?

“The intersection between business, technology and user experience.” — Martin Eriksson.

The intersection of business, tech and people.

They are great generalists, excellent communicators and extremely candid.

What “People” Means in Product Management

  • Customer development
  • Surveys
  • User research
  • Target audience and persona
  • UX/UI design
  • A/B test
  • Team alignment and collaboration
  • Marketing and sales

What “Business” Means in Product Management

  • ‘Own’ the product vision and strategy
  • Create and maintain the product roadmap
  • Understand the market and competitors
  • Help set and track OKRs (objective key results)
  • Manage KPIs (key performance indicators)
  • Maximize ROIs (returns on investment)
  • Establish pricing strategy

What “Tech” Means in Product Management

  • Product launch and release planning
  • Backlog and prioritization
  • “Agile” and “Lean” methodologies planning
  • KPIs
  • Product team management
  • Project timeline
  • Monitoring task completion
  • Run daily standups
  • Team allocation and management
  • QA tracking

Product Management Resources

Mind the Product

Women In Product

PMA.LA

Conclusion

Startups are like children; it takes a village to raise one.

Hire a product manager, a consultant or become one.

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Product Management leader and consultant. Entrepreneur. Helping startups and SMBs to validate market needs and delight users with a fearless product strategy.

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Adriana T. Torresan

Adriana T. Torresan

Product Management leader and consultant. Entrepreneur. Helping startups and SMBs to validate market needs and delight users with a fearless product strategy.

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