PinnedBalancing Roles: Embracing a New Career AdventureAfter reading my astrological chart a couple of years ago, I better understood my work obsession. The astrologer told me that “You’re married to work”. Luckily, my husband is too. However, ever since I became a mom 15 years ago, I’ve had a secret dream of finding a job that…Startup2 min readStartup2 min read
PinnedA CivicTech Startup Story & Case StudyFounding a CivicTech startup, launching a product, getting a major client, and spending more money and time on it than I had ever expected was the second-best thing I did in life. The first was having my children. One day I got home from work, turned to my husband and…Startup5 min readStartup5 min read
Published inCode Like A Girl·Aug 14, 2020How to build a product people will fall in love with — a digital product strategy frameworkThe answer is simple. Don’t ever stop talking to your customers… ever. By talking to your customers, I mean doing qualitative research — customer discovery, surveys, usability tests, focus groups, customer feedback from the customer support team, or even having an informal conversation with a potential customer at a tradeshow…Product Management8 min readProduct Management8 min read
Jun 10, 2020Why Every Startup Needs Product ManagementSimply because startups are messy; they need PM support to stay focused on the big picture and on what truly matters to succeed and grow. During my years as a startup founder and CEO, many times I found myself exhausted; I was wearing multiple hats, just like any other early-stage…Startup6 min readStartup6 min read
Apr 24, 2020A Momtrepreneur’s Guide to Getting Through the Covid-19 Pandemic — We Can Do ItI’m truly sorry that we need to go through this pandemic, but together we can. Momtrepreneurs are moms who are business owners and either work from home or at co-working spaces. I became a momtrepreneur about 3 years ago and I absolutely LOVE it. I also wear the proverbial momtrepreneur…Momtrepreneur7 min readMomtrepreneur7 min read
Mar 24, 20203 Lessons Learned From My Startup Failure(This blog post was written prior to Covid-19 and social distancing mandate. Make sure to follow lessons #1 from the safety of your home.) One day I got home from work and said to my husband, in an exasperated voice, “I’m going to create a product to solve the parent-school…Startup Lessons7 min readStartup Lessons7 min read
